Unilever now spends quarter of ad budget on digital
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year.
advertising
Searching Saturdays: Half of all weekend searches made from a mobile device
More people are using their phones, rather than PCs, to conduct searches, with Weeekend the most popular time, according to new research.
Top display ad tips: Dynamic creative in a programmatic world
Marie Dalton, Marketing Director EMEA, Connexity, explains why it’s so imperative to have accurate underlying data to drive the placement and the creative display.
Broadband ads “misleading” say MPs
British MPs have claimed that broadband ads are misleading, with just 10% actually getting the advertised speeds.
Eyeota and Kantar Media strike ad-targeting partnership
Local audience data firm Eyeota has teamed up with analytics firm Kantar Media to share the ad targeting technologies with clients.
Former AOL and WPP executive Brian Fitzpatrick joins Smartology board
Contextual digital advertising company Smartology has appointed Brian Fitzpatrick as a non-executive board director as it embarks on the next phase of its growth plan.
Facebook opens Instant Articles to all publishers
Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format.
IPA Bellwether: UK marketing budgets rise (but confidence falls)
IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit.
UK digital ad spend grows at fastest rate for 7 years
The UK digital ad spend grew 16.4% in 201, with the average home now owning 8.3 internet devices, according to new stats from the IAB.
CNBC debuts in-house creative agency
US media giant CNBC is launching a full-service, in-house commercial agency, continuing the trend for media owners taking their creative team in-house.