Adfonic rebrands as byyd with focus on ‘buy side’ of digital ads
New name reflects the natural development of byyd’s business model to focus exclusively on the buy side.
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Guest comment: Are marketers missing a trick with online gaming?
TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the past few years and the TV is no longer the “living room” focal point it … [Read more…]
Gmail tests more ‘visual’ ads: Pinterest for your inbox?
In a move that could shake up email marketing, Google is testing a new ‘grid view’ for emails that appear in its Gmail Promotions tab, offering recipients a more visual, ‘Pinterest-style’ way of viewing email ads.
iPad gets Office as Microsoft embraces cross-platform software
Microsoft has launched an iPad version of its Office software, following the launch of an iPhone version last year.
Turkey blocks YouTube and Twitter
Turkey has banned YouTube after the site was used to publish an ‘audio leak’ allegedly from a state security meeting that discussed possible military action in Syria.
Google Music gets ‘drag and drop’ tools for browsers
Google has launched a browser version of its music manager, meaning that users can now upload songs to the cloud player without needing to download any software.
Candy Crush shares go sour on debut
King, the maker of the popular mobile game Candy Crush, has seen it shares drop 15% below its IPO price on the first day trading on the New York Stock Exchange.
Microsoft debuts programmatic video ad network with Nielsen and comScore data
Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data.
FMGC brands reveal top digital pressures
Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new research.
AOL opens ‘cross-screen’ programmatic ad platform
AOL has launched a one-stop digital ad platform letting marketers monitor and adjust campaigns across all ‘screens’ including TV, video, display and mobile.