Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Gmail tests more ‘visual’ ads: Pinterest for your inbox?

March 28, 2014

In a move that could shake up email marketing, Google is testing a new ‘grid view’ for emails that appear in its Gmail Promotions tab, offering recipients a more visual, ‘Pinterest-style’ way of viewing email ads.


gmail%20pinterest.jpg
The new look, which Google is calling grid view, puts the photo-filled messages from the Promotions tab of the inbox into a grid that emphasises the images within the messages.
If this new visual format proves successful after the Google test, the images marketers choose to showcase in the grid will be as important, if not more so, as the offer itself in determining Gmail open rates.
The grid presents marketing emails in a “pin-like,” image-driven fashion by surfacing images within emails and displaying them right in the user’s inbox.
The images (now cached and delivered from its own servers following Google’s move at the end of last year) are displayed along with brand logos and names and the traditional email subject lines. The emphasis in the grid view, though, is on the image first, offer second.
“With only subject lines to go on, it can be a challenge to quickly pick out the deals and offers that interest you most,’ said Google product manager Aaron Rothman in a blog post announcing the experiment. “To help you find what you’re looking for faster, you can now sign up for a new field trial for Gmail that lets you view the Promotions tab in a more visual way.”
Gmail users can sign up to participate in the test and participants will be able to toggle between the traditional list view and grid view within the Promotions tab. The test is limited to desktops at this point.
Read the blog here

Uncategorized email, Google, images, marketing

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT