Disney buys YouTube network Maker Studios for $950m
Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.
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Rise of second screeners: 16% of primetime TV viewers accessing social media
TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research.
Sony reveals first paper-thin tablet
Sony has revealed its first electronic paper tablet, measuring just 7mm thick and the size of an A4 piece of paper.
Data privacy now ‘critical brand differentiator’
Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research.
Fits.me adds celebrity voices to virtual fitting room
Fits.Me has added a new feature to its virtual fitting room, with a raft of celebrity-inspired voices from Obi-Wan Kenobi to Simon Cowell advising users on the correct clothes size when buying online.
Macmillan ramps up display and search ads with agenda21
Macmillan Cancer Support has appointed independent digital media agency, agenda21, as digital agency of record following a three-way pitch for their digital advertising and an additional pitch for search engine marketing.
US mobile marketing trends: Instagram overtaking Twitter
Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US.
Facebook to “beam internet” to developing world with wi-fi drones
Facebook plans to “beam internet to people from the sky” via a fleet of drones satellites and lasers, in a new project that will rival Google’s Wi-Fi balloon scheme ‘Project Loon’.
Mega founder Kim Dotcom launches political party
Kim Dot Com, the controversial founder of cloud storage site Mega, has formed a political party in New Zealand.
Blackberry hit by $5.9bn loss
Blackberry has reported a net loss of $5.9bn (£3.5bn) for its latest financial year, as the former smartphone king continues to lose ground to the likes of Apple and Samsung.