Tweets to return to Google search results
Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth.
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Facebook debuts ‘Place Tips’ with local ads
Facebook has started highlighting local sights and restaurant tips based on a user’s location, as the social network takes on apps like FourSquare and Yelp.
China ecommerce trends: Alibaba tests drone deliveries
Alibaba is testing delivering online orders via drones for its Taobao service with a one-off, three day campaign in China.
Top tips: The right content holds the key to reaching millennials
Forget the sell, 18 to 34-year-olds are looking for authenticity and compelling stories. Say Media’s Director of Solutions Carla Faria makes sense of recent research
BT buys EE for £12.5bn to create communications giant
BT has bought the UK’s largest mobile operator EE for £12.5bn as the telecoms firm expands into the lucrative ‘quad play’ sector to take on Sky.
Twitter promoted tweets to appear on other websites
Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and Yahoo Japan the first sites to sign up.
Facebook now tracks users off-site to rival Google ads
A new Facebook privacy policy allows the site to track users activity even after the have left it, with all users automatically signed up to it.
Can Pinterest succeed as an ad platform?
Pinterest has quietly and steadily grown not only its audience but also its business prospects over the past few years. As Pinterest rolls out its own native advertising unit , market research firm ComScore looks at how the social scrapbooking site can compete with the likes of Facebook and Twitter as a viable ad option … [Read more…]
Facebook urges UK users to register to vote
Facebook is prompting its users to register to vote on Thursday, in conjunction with the Electoral Commission, marking the company’s first intervention into British electoral politics.
Google and Uber to become rivals?
Google is developing its own car-sharing app, while Uber is building its own self-driving cars, setting the two partner companies on a potential collision course.