ITV revamps social strategy for Take Me Out
FremantleMedia UK and ITV are revamping the social strategy for series seven of dating show Take Me Out, adding new platforms and creating unique content to encourage greater viewer engagement.
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Google ‘starts again’ with Glass project
Google is starting again from scratch with its Glass project, with no plans to show it to the public until its commercial launch, according to a news report.
Apple overtakes Android sales in US
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years.
Content marketing trends: How influential are YouTube vloggers?
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.
Apple to launch first Android app?
Apple could finally launch a music streaming service in June with its newly acquired Beats app. In an unprecedented move, a new report suggest it it may even launch the app on rival Android platform.
IAB launches guidelines to provide greater transparency in ‘native’ digital advertising
As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.
GCHQ mass internet surveillance ruled illegal
A tribunal has stated that the sharing of intelligence by UK agency GCHQ was against the law.
Apple planning own paid web TV service?
Apple may be about to take on Sony’s PlayStation Vue by offering paid TV channels which customers can stream online, according to new research.
Super Bowl ad stats: Advertising accounted for 28% of TV coverage
Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense.
Storify adds 30-Day Twitter search for brands
Users now have access to the most powerful historical Twitter search outside of Twitter’s own archive.