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Google reveals robot dog… and starts kicking it

February 18, 2015

Google has revealed the latest automaton to come out of its Boston Dynamics lab, a robotic dog which can withstand a hefty kick from a human.

News Google, Search, video

Netflix launches in Cuba following US trade U-turn

February 18, 2015

Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions.

Content, Regulation, Video Entertainment, global, government, Latin America, video

More than cars and cleavage? How the LADBible got more Facebook fans than Buzzfeed

February 18, 2015

The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’. Launched in 2011, the LADBible is … [Read more…]

Content, Viral advertising, analytics, brands, content, Facebook

More than half of all email in UK opened on an Apple device

February 18, 2015

More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data.

Mobile Android, Apple, email, France, Germany

Food case study: ConAgra boosts display ad ROI with smart targetting

February 18, 2015

ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.

Ads advertising, agencies, brands, comScore, FMCG

Samsung warns smart TVs sell private conversations to advertisers

February 12, 2015

Samsung is warning customers to avoid discussing personal information in front of their smart television set, explaining how its voice recognition system will not only capture private conversations, but also sell them onto third parties.

Ads, Regulation Privacy, Samsung, Search, technology

Madonna premieres music video on Snapchat

February 12, 2015

Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it.

Mobile, Social music, technology, video

Video viewing around the home: Most video watched in bed

February 12, 2015

TV is moving away from being a shared experience in front of one screen, as the UK becomes a nation of couch, bed and even bathroom potatoes, according to new research looking into video viewing around the home.

Video infographic, UK, video

UK’s tech businesses set to grow four times faster than GDP in 2015

February 12, 2015

Marketing and advertising was not only fundamental to the growth of the vast majority of UK tech firms last year, but also seen as the most important factor in sustaining or accelerating growth in 2015, by the largest percentage of respondents, according to new research.

News advertising, government, marketing, media, Regulation

Video viral of the week: Adidas controversial ‘haters’ ad gets 1.5m views on first day

February 12, 2015

Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas’ takes a bold move to embrace the ‘haters’- which appears to have paid off. See why it’s our video viral of the week below…

Video, Viral video, YouTube
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