With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers. The study, from Radium One, suggest that Samsung, Omega and Panasonic the most reliant Olympic partners on “Dark Social” sharing. The data … [Read more…]
Nintendo shares drop as investors respond to details of licencing agreement. Nintendo have seen shares rise some 60% since the augmented reality game phenomenon Pokémon Go launched. However, shares have fallen back on the announcement that Pokémon Go was developed by US firm Niantic. Nintendo announced profits from licensing would be limited. The debate and … [Read more…]
Verizon have announced the purchase of Yahoo ending speculation on the future of Yahoo. Verizon will $4.8 billion for the business. An announcement was made before NY stock exchange opened earlier today. Once one of the most dominant dotcom businesses, like AOL it never really recovered from the dot-com crash, and has struggled to find … [Read more…]
Amazon is testing a new scheme where it pays ordinary people to deliver its packages.
Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.
Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps.
Kantar has made enhancements to its real time TV ratings platform, helping broadcasters make immediate decisions about live programming.
Geovation, an Ordnance Survey (OS) initiative supporting corporations, SMEs, start-ups and individuals using geospatial technology and data to create innovative new products and services, invites applications for the next batch of Geovation Programme members.
Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a “Create Your Taste” campaign that resulted in a number of highly offensive burger names appearing on its official site.
If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, tells it how it is.