Mind the gap! Data disconnect emerges as UK creatives’ greatest challenge
Getting brands to share data insights is the biggest challenge to UK creatives, according to new research.
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Guest comment: The future of advertising is co-creation
Ad blocking means that brands are having to find more creative ways to reach people. The result is a rise in branded content, with brands collaborating with content creators to produce videos, films or stories that resonate with their audiences. What makes this content succeed? Do brands need to relinquish control for branded content to … [Read more…]
Lead validation tips: Why you could be letting big sales slip through the cracks
Lead validation is the process of separating sales leads from other non-sales inquiries. Aaron Wittersheim, COO at Straight North conducted a study that highlights how critical separating these two sales is in determining if an online campaign is successful.
Instagram takes on Snapchat with linked ‘Stories’
Instagram has launched a new Snapchat-style feature that lets users share a series of moments and then customise them with text, drawings and emoji icons.
Facebook planning mid-roll video ads for Live streams
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting.
1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls)
The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.
One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues
One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising.
British workers lag behind global rivals for digital skills
While 39% of Brazilians think they could build a website, only 16% of British workers feel the same, according to a new global survey looking at digital skills in the workplace. The poll, conducted by Barclays, found that UK employers are failing to train their staff up to the level of digital skills they require … [Read more…]
Amazon announces UK tests for delivery drones
Amazon today said that it has reached agreement to partner the UK government in tests to explore the viability of delivering small parcels by drone. This is the first time such tests will be allowed in Britain. A cross governmental team supported by the Civil Aviation Authority have allowed Amazon to test three key aspects … [Read more…]
Google maps cleans up it act
Google have introduced an attractive refresh to the look and feel of Google maps. New fonts are a lot clearer making for improved readability. Google say they are looking for a “subtle and balanced” feel. Items such as roads and buildings are more simply drawn, with road and location names standing out. Colours of man-made … [Read more…]