Study: Mixing email and display ads ‘boosts consumer recall’
A combination of display and email advertising improves advertising recall by 13%, when compared with display advertising alone, according to new research.
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Roundtable report: Will the UK benefit from a digital copyright exchange?
Following the release of the Hargreaves Review, Digital Opportunity, the Creative Industries Knowledge Transfer Network (CI KTN) last week brought together representatives from the creative sector to debate the implications of the Review with its author Professor Ian Hargreaves. Participants included Universal Music, Lovefilm.com and The Guardian News and Media Group along with the UK … [Read more…]
Holiday camps ‘offer best online customer experience’
Holiday camps and self catering websites have topped the latest eTravelBenchmark study with a good performance across the online customer journey, providing potential holiday makers with an overall online package which can be tailored to their needs, desired destination and budget.
Auto Trader launches image-driven iPad app
Auto Trader has released a dedicated app for iPad, designed as an image-driven way to browse the popular motoring site.
Right to reply: Lord Sugar is wrong- Some of the UK’s most successful business brains are engineers
In the latest series of the BBC TV show ‘The Apprentice’, Alan Sugar sparked controversy for firing a contestant on the basis that he’s ‘never come across an engineer that can turn his hand to business’. Suranga Chandratillake, founder and CEO of video search engine Blinkx argues why engineers such as James Dyson, Mark Zuckerberg … [Read more…]
Tony Blair, Alastair Campbell and Ricky Gervais blog for Huffington Post UK launch
News blog The Huffington Post has launched a UK version of its site this week, with high profile contributors including Tony Blair, Alastair Campbell, Ricky Gervais and Sarah Brown.
Top 18 European countries by internet use
Germany leads Europe in terms of the number of internet users, but the Dutch and Brits spend most time on line per user, according to new research.
Right to reply: Baidu deal shows Bing expansion
This week, Microsoft announced a major partnership with Chinese search engine provider Baidu. Horst Joepen, CEO of search analytics company Searchmetrics looks at what this means for the market, and in particular for Microsoft’s ongoing attempts to overhaul Google in search.
Former MySpace UK boss joins Turner Broadcasting
Turner Broadcasting has appointed former MySpace UK MD Anthony Lukom as Vice President and General Manager, UK and Ireland.
Virgin Media users to get discounted Spotify accounts
Virgin Media has struck an exclusive agreement with digital music service Spotify to offer the music platform across multiple platforms, incuding PCs, mobile devices and connected TVs.