Virgin Media has struck an exclusive agreement with digital music service Spotify to offer the music platform across multiple platforms, incuding PCs, mobile devices and connected TVs.
The deal will see Spotify’s catalogue of over 13 million tracks available to customers however they choose, be it online, on the move through their mobiles, or in the living room through their TVs.
Virgin Media will also be the only digital entertainment provider in the UK to integrate Spotify into its TV offering through its ‘connected’ TV service powered by TiVo, as well as being able to provide a bundled solution for customers with Virgin Mobiles.
Due to launch in the coming months, Virgin Media will be making Spotify available to both new and existing customers through a range of special offers.
This will include both Spotify Unlimited, which will give customers unlimited access to Spotify’s full library of music, ad-free, on their computers, and Spotify Premium, which adds the ability to enjoy the complete Spotify library on the move through mobile devices.
Customers choosing Spotify through Virgin Media will also benefit from exclusive features and content, as well as be eligible for special promotions.
Jon James, executive director of broadband at Virgin Media, said: “We are delighted to have united the Virgin Media brand with the world’s best music service. Spotify will help our customers to fill their world with music, whether it’s at home or on the go, and provide a unique way to get even more out of Virgin Media’s leading digital services.”
Andreas Liffgarden, director of business development at Spotify, added: “By teaming up with Virgin Media we’re giving millions more people across the UK the chance to enjoy all the world’s music at their fingertips, however they choose to listen to it – be that on their computer, mobile, and for the first time through their TV.”
Existing Virgin Media customers will get the first opportunity to take advantage of the partnership with special offers and an exclusive sign-up window.
Existing Spotify users that are currently, or become, Virgin Media broadband customers will be able to keep their existing accounts and still take advantage of bundled offers.
www.virginmedia.com
www.spotify.com
