AppNexus, a real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies, is to open an office in London and appoint Ajay Daved as the first hire in the UK. Daved will work with new and existing clients, including online advertising networks, agency trading desks and … [Read more…]
Google is embarking on a multi-million pound planning tool to help brands understand consumer behaviour across TV and online media platforms.
LondonStockExchange is the most visible site in natural search, while CityIndex most visible advertiser in paid search, according to new research.
Nearly half of the $26 billion US online advertising revenue in 2010 came from search.
Experts in video making have warned the creative industries to up their game if they’re to compete in a fast-changing environment that’s being overrun with wannabe filmmakers.
Emerging new media brands look set to benefit from a growing consumer backlash against ‘traditional’ media outlets in the wake of the NOTW hacking scandal and subsequent closure of the publication, according to research released today by online publisher, Populis.
Shock news that the News of the World is to close on Sunday after the phone hacking scandal has sparked rumours of a swift online and print replacement, as a mystery buyer snaps up the domain name for ‘TheSunOnSunday.co.uk’.
Facebook has integrated Skype video calls into its system, as the social network looks to expand its reach across new platforms.
Google, Microsoft and Facebook sites have dominated the French market in May, with cars, taxes and flowers proving the fastest growing categories, according to new research.
The European Directives and resulting UK legislation, designed to protect users’ personal data as they move about the web, has turned out to be more than a clampdown on cookies. It’s about cleaning up the internet so that customers don’t need to worry about who’s watching them, and brands don’t need to worry about betraying … [Read more…]