Mobile ad wars: Apple to slash iAd prices by 70%?
Apple has reportedly cut the price of the iAd rate card by 70% since its launch, as the company makes a second mark-down of its mobile ad format this year to attract advertisers.
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Twitter debuts developer community site
Twitter has selected a Drupal-based community solution for its new Twitter developer website at dev.twitter.com.
Microsoft and Yell offer online ad service to small businesses
Microsoft and Yell have partnered to offer a set of online advertising and business tool to assist small and medium sized businesses (SMBs) reach and engage consumers.
Mobile display ad firm Mojiva gets $25m funding boost
Mojiva has secured a $25 million Series C round of funding for its mobile advertising network, which now represents 3,000 mobile web publishers, and apps.
Roundtable report: Travel experts predict future of social media
Businesses should “think small” in order to develop the most effective social media strategies in future, according to a panel debate.
Apple tries to ban GetJar from using ‘AppStore’ name
Apple is trying to ban GetJar from using the term ‘Appstore’, as it continues to battle Amazon and a number of other companies for the sole right to use the term.
Digital ‘to account for 17% of global advertising this year’
Group M has forecast digital advertising to account for at least 17% of the total global market in 2011, up 1% from its December forecast.
Sony rejects YouView deal for Bravia TVs
The YouView internet TV project has hit another hurdle after Sony revealed they will not have the service on their Bravia range of connected TV sets.
Google runs first TV ads in India
Google is turning to TV advertising as it seeks to drive up awareness and usage of its products in India.
White paper: 8 tips for B2B mobile marketing
New guidance issued by the Internet Advertising Bureau (IAB) aims to raise the strategic importance of mobile marketing among B2B marketers. The white paper, created by the IAB’s B2B council, addresses the popular misconception that mobile is mainly a B2C channel and aims to educate marketers about what makes a successful B2B mobile campaign.