Microsoft partners Baidu for English-language search
Microsoft has struck a deal with Chinese search giant Baiduto offer its English-language search functions to Chinese users.
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iPhone ads ‘get double the click rate of Android’
Mobile ads deliver a significantly higher Click Through Rate, as compared to browser banners (approx ten times better CTR), with iPhone and iPads the top devices for ad engagement, according to new research.
One year on: The Times paywall reaches 100,000 digital subscribers
The number of digital subscribers to The Times and The Sunday Times has exceeded 100,000, one year after News International imposed a paywall on the two news sites.
Top tips: 5 viral campaigns that caused a buzz
Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. Marcus Dacombe, operations director, Verridian, looks at five of the most famous viral campaigns to uncover the secret of their success.
iPad ‘now the sixth most popular mobile device in Europe’
Apple is now the largest mobile handset maker in Europe in terms of ad impressions, with the iPad tablet now the sixth most used device, according to new research.
Orange offers Windows customers ‘free app a day’
Orange is working in conjunction with Microsoft to give its Windows Phone pay monthly and pay as you go customers a free app every day in July.
Google halts Realtime search as Twitter deal ends
Google has suspended its ‘Realtime’ search tools after its two-year deal with Twitter ended this weekend.
Amazon buys UK book e-tailer
Amazon has bought The Book Depository, a UK-based online book seller, for an undisclosed sum.
Top 10 video streaming brands: UK
YouTube is ranked as the top online video content property in the Uk for April 2011, with more than double the number of viewers for the second highest site, BBC (sites ranked by millions of viewers).
Right to reply: The con is (still) on after ASA slams Virgin Media online campaign
Virgin Media has had its wrist-slapped or, more accurately, received a good hiding from the Advertising Standards Authority (ASA) over a controversial advertising campaign. Neil Hawkins, contributing editor Choose.net looks at how the broadband price wars are taking are getting nasty…