As the adoption of AI continues to ramp up, it’s no surprise that it is becoming a key element in marketing strategies, particularly when it comes to delivering ads to consumers. However, Lucy Hinton, Head of Client Operations, Flashtalking explains why marketers must be wary of handing over all control of their ad creative, as … [Read more…]
Facebook has launched ads on Instagram Reels, its answer to TikTok, as the social network looks to offer brands more ways to reach its users.
Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.
Sanex has launched a new marketing campaign to launch their new BiomeProtect range, which is the result of over 5 years of dedicated research into the skin’s microbiome.
Amazon websites are blocking Google’s tracking system FLoC (Federated Learning of Cohorts) according to a new report.
The European Union has approved plans to recognise UK data protection standards as aligned to those that apply in the EU.
Despite store closures, there are positive signs that retailers are planning to invest in-store and hoping to reignite demand through closer digital integration, a new report has found.
Artificial intelligence has come a long way and made its way to copywriting. But how effective is AI in content marketing? Stefanie Siclot at Growth Rocket outlines the pros and cons of AI copywriting in business marketing.
Ashley Carr, Managing Director and Founder of Neo PR discusses how workplace perks pre- and post-covid are changing due to employee expectation and its evolution due to the pandemic.
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.