Tech savviness soars following pandemic (but personal touch still key to customer experience)
Over half of UK consumers will interact with brands more through digital channels post-pandemic, according to new research.
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Consumer spending habits post-Covid: Switch to digital wallets
The use of digital wallets rose in popularity during the pandemic with a global increase of 24.5% online and 88.7% for in-store purchases since March 2020, according to new research.
Right to reply: Why the EU’s antitrust investigation into Google is a watershed moment
The European Union has launched an antitrust investigation into Google’s vast advertising business, claiming that the company may have disadvantaged rival services, making it harder for brands to reach consumers and for publishers to fund their content. John Story, VP and Deputy Counsel of Acoustic, explains why the probe will be a watershed moment for … [Read more…]
Guest comment: The Pervasiveness of Data and Data-Centric Security Strategy
In this last year, we have seen an exponential growth in not just the amount of digital data, but also its vulnerability. But what if ‘building walls’ is the wrong approach? Adam Strange, Global Marketing Director at Titus, illustrates the pitfalls of information security architecture and explains how shifting to data-centric strategies will protect data … [Read more…]
Payments in 2021 and beyond: Making the complex simple
Justin Pike, MYPINPAD’s Founder and Chairman explains why payments can be made much simpler to the benefit of everyone and wants to talk about some of the less visible, but no less significant aspects of software-based payments: platforms, pricing and infrastructure.
Guest comment: Premium video will prosper in the new identity landscape
Identity in advertising is evolving rapidly with deprecation of third-party cookies, meaning content producers and distributors must find a balance between connecting identity mechanisms across platforms to offer relevant advertising, and ensuring consumers feel comfortable about how their data is processed. Emmanuel Josserand, Brand, Agency and Industry Relations at FreeWheel, believes broadcasters and premium video … [Read more…]
4 ways for marketers to ensure brand resilience in times of crisis
How can marketers help ensure their company’s resilience in these difficult times? Omar Merlo, academic director of the MSc Strategic Marketing programme at Imperial College Business School, explains that there are four main ways marketers can act.
Cannes Lions goes online only: Entries down despite 2-year gap
Cannes Lions is underway as a purely digital event for 2021, as the pandemic results in a more subdued festival of advertising creativity this year.
38% of Brits worried about their financial security with over a third less well off
People in the UK are more than twice as likely to be financially worse off since the pandemic than better off, with many looking to more carefully budget in the future, according to new research.
Apple’s crucial privacy changes: 3 tips for strengthening brands with first-party data
Mike Herrick, SVP Technology at Airship, shares his tips on how marketers can best adapt to Apple IDFA changes and more generally to the evolution of data privacy.