The UK government has confirmed that its smartphone app for tracking people who have been in contact with Covid-19 patients will not be ready for 1 June, when the next stage of the relaxation of lockdown is due to begin.

The lockdown has prompted the rise of ‘self-service eCommerce’ as shoppers are finding ways to buy and connect with brands that they would not have considered before. Rob Delijani, Senior Director at BounceX looks at how retailers and brands can make the most of this emerging trend and marketing opportunity.

Facebook and Instagram have launched a new ecommerce platform, letting people set up a single online store to sell products, with no fee.

Marketers’ initiatives planned for the start of this year have been flipped on their head since the COVID-19 pandemic. New research indicates that personalised, empathetic engagement is now front of mind for marketers in this rapidly digitally accelerated climate.

Uber is cutting a further 3,000 jobs as the ride hailing app is hit by the second wave of major lay-offs at the company in just two weeks.

This pandemic is the first worldwide crisis taking place in an era of ‘viral’ content sharing and accelerated marketing landscape. Katrina Russell, Project Director at Sign Salad, explores how specific brands, from Crocs to Oatly, have adapted key visual and language cues convey the changing cultural meanings of a brand’s values and build connections with … [Read more…]

Aldi has announced the trial of a partnership with Deliveroo, to offer home delivery of its goods in Nottingham.

Jennifer Quigley-Jones CEO and founder of YouTube Marketing agency Digital Voices looks at the best ways ecommerce brands can benefit from the huge rise in interest in online video.

Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.

The research, from Fresh Relevance, indicates that the toys and games online retail sector has seen revenues quadruple during lockdown, whilst the gifts sector, tobacco and vaping, food and drink, books and film, and the home and garden categories all experiencing double normal revenue. The findings, taken from a sample of 278 businesses within Fresh … [Read more…]