In spite of the barriers, the adtech industry is finding ways around problems such as measuring online TV audiences, coping with the increasing complexities and restrictions of cookies and the shift to device ID audience measurement. Martyn Bentley, Commercial Director, UK at AudienceProject, looks at how tech innovation and collaboration is creating a window onto digital audiences.
From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.
Infleuncer marketing has boomed in recent years. But as brands and consumers get more savvy, what will the next decade hold? Adam Williams, CEO of Takumi, takes a look… It was a tricky start to the new year for Instagram and the influencer marketing industry. In January, the release of two high profile documentaries around … [Read more…]
Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.
An unhappy user will leave a website within 10 – 20 seconds if left dissatisfied – one of the key factors that determines whether a user stays on a website is if they believe it’s trustworthy.
After a competitive pitch process, KFC has appointed Mindshare as its new UK media-buying agency.
With Black Friday only just in retailers’ rear-view, they will be looking for new ways to develop a customer-led strategy that will drive purchases and customer satisfaction in equal measure. Nigel Ashman, President of ONVU Retail, looks at getting the most out of in-store analytics.
Shopper marketing specialist smp is expanding its global senior leadership line-up with the appointments of Jason Kidd and Glen Mellinger as client partners in its Dublin and San Francisco offices, respectively.