Last weekend saw the biggest spike in Brits jetting off on their summer holidays, and holidaymakers are increasingly turning to downloaded content to keep themselves and their families entertained during long-haul flights, according top new research.
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale.
Global smartphone demand totaled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.
When it comes to marketing, few companies do it better than Apple. But what can we learn from this electronic giant? This new inforaphic from The Website Group presents some of the top marketing techniques that Apple has used to build one of the most well-known brands in the world.
Only half of UK online ad campaigns targeted at women actually reached them, with the FMCG sector struggling most to reach targets, according to new research.
Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.
Apple enjoyed strong revenue in the second quarter of the year, typically its weakest period, with a a comeback in iPad and Mac sales and steady iPhones sales ahead of the release of a new model.
In-app payments are on the rise- but how can you make them work for your business? Anna Tsyupko, CEO at Paybase, looks at the key challenges of integrating payments within your app.
Todd Teresi, Apple VP of Advertising Platforms, has outlined some of the company’s advertising and analytics plans during an in-depth keynote Q&A session at the Postback conference in Seattle last week.
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.