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Author: Robin Langford

UK ecommerce growth at risk as 94% of online brands lose EU customers since December

July 6, 2021
UK ecommerce growth at risk as 94% of online brands lose EU customers since December
UK ecommerce growth at risk as 94% of online brands lose EU customers since December

Nearly all (94%) of UK brands selling online have lost EU customers in the six months since the Brexit transition period ended on 31 December 2020, with a third (66%) admitting they’ve lost a significant number, according to a new survey.

E-commerce and E-retailing

Back to campus: ‘huge opportunity’ to engage with students through digital out of home ads

July 6, 2021
Back to campus: ‘huge opportunity’ to engage with students through digital out of home ads
Back to campus: ‘huge opportunity’ to engage with students through digital out of home ads

There is a substantial opportunity to reach and market to students as they head to university this September, according to new research.

Ads

Xiaomi teams up with Marvel Studios for Black Widow campaign

July 6, 2021
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.

Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.

Ads advertising

Instagram Rich List 2021: Influencers earn more than ever as Cristiano Ronaldo generates $1.6m per post

July 6, 2021

Cristiano Ronaldo has topped the 2021 Instagram Rich List as the platform’s highest-earning star, obtaining the highest ever amount in the List’s history, with an average earning of $1.6 million per post, according to new data.

Social

Most CEOs ‘would increase digital marketing budgets if they could deliver direct sales’

July 6, 2021
Most CEOs ‘would increase digital marketing budgets if they could deliver direct sales’
Most CEOs ‘would increase digital marketing budgets if they could deliver direct sales’

More than three quarters (78%) of CEOs would increase digital marketing budgets if marketers were able to demonstrate that their online activities are having a direct impact on sales, according to new research.

Ads advertising

Influencer commerce firm rewardStyle rebrands LikeToKnow shopping app as LTK

July 6, 2021
Influencer content monetisation technology platform rewardStyle, and its LIKEtoKNOW.it shopping app are rebranding to become LTK.
Influencer content monetisation technology platform rewardStyle, and its LIKEtoKNOW.it shopping app are rebranding to become LTK.

Influencer content monetisation technology platform rewardStyle, and its LIKEtoKNOW.it shopping app are rebranding to become LTK.

Mobile, Social mobile marketing, social media

Cannes Lions 2021 awards: Unilever, Mastercard and Bodyform among the big winners

June 29, 2021
Cannes Lions 2021 awards: Unilever, Mastercard and Bodyform among the big winners
Cannes Lions 2021 awards: Unilever, Mastercard and Bodyform among the big winners

Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.

Ads, Content advertising, content

Cannes Lions 2021 report: online-only event rewards brands with purpose

June 29, 2021
Cannes Lions 2021 report: online-only event rewards brands with purpose
Cannes Lions 2021 report: online-only event rewards brands with purpose

The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.

Ads, Content advertising, content

Google delays third-party cookie ban until 2023

June 29, 2021
Google delays third-party cookie ban until 2023
Google delays third-party cookie ban until 2023

Google has delayed its long-promised decision of blocking third-party tracking cookies from Google Chrome, citing more time needed for businesses to adjust to the changes.

Ads, Regulation, Search advertising, Regulation

Facebook launches Live Audio Rooms and in-stream podcasts

June 29, 2021
Facebook launches Live Audio Rooms and in-stream podcasts
Facebook launches Live Audio Rooms and in-stream podcasts

Facebook is officially launching its live audio rooms option, as well as podcast discovery and playback within the app.

Social media
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