Native advertising firm Taboola has struck a $800 mn acquisition of ecommerce media company, Connexity, in a move that it describes as “one step forward in creating an alternative to walled gardens.”
Facebook is ramping up investment in its more creative users, in a bid to entice more engaging content on the platform to rival the likes of TikTok and YouTube.
Clubhouse has moved beyond audio chat to launch its first text based messaging feature, called ‘Backchannel’.
Last year, for the first time, total mobile payment users worldwide (those who had made a purchase at least once in the prior six months) surpassed 1 trillion.
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
Almost half (43%) of UK organisations have had a data breach (actual or potential) reported to the ICO since GDPR came into effect, according to a survey.
The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).
Despite backlash for “woke” ads in certain parts of the media, brands who create good diverse advertising drive awareness and growth.
Over four fifths (81%) of software developers reported an increase in burnout as a result of the pandemic, with increased workload cited as the main reason, according to new research.
TikTok is launching a new TikTok TV app on Amazon Fire TV devices – bringing TikTok’s trending content to TV screens across Europe.