Microsoft to buy LinkedIn for a massive $26bn
Microsoft has struck a $26.2bn (£18bn) deal to buy professional social platform LinkedIn, paying more than Facebook did for WhatsApp.
Author: Robin Langford
Global gaming trends: 10% of leisure time now spent gaming
Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research.
Mexico digital trends: Smartphone boom drives social mums
The mobile boom is changing behaviours with consumers in Mexico, with over 80% of Mexican mothers using their smartphone to chat, according to new data.
EU referendum: What are voters searching for?
With the EU referendum less than 2 weeks away, Hitwise, a division of Connexity, lifts the lid on what the British public is thinking ahead of the upcoming vote by looking at search habits.
Viral of the week: Kleenex showcases 11-year olds animal care
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below…
#HappyChewbacca: Kohl’s feels the force of viral marketing
Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…
Media agency secrets exposed: Industry rocked by US report
Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed?
Jawbone hit by backlash for ‘insensitive’ Fathers’ Day email
Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.
Internet ad spend ‘will overtake TV next year’ in US- report
Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers.
Pizza Hut revamps website to reflect new neon branding
Pizza Hut has recruited Amaze to create a new website for the restaurant chain.