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Author: Robin Langford

Reddit continues commercial expansion in UK and EMEA with key sales hires

August 18, 2021
Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.
Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.

Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.

Uncategorized social media

Online shoppers ‘shunning influencers in favour of authentic content from real consumers

August 18, 2021
Online shoppers ‘shunning influencers in favour of authentic content from real consumers
Online shoppers ‘shunning influencers in favour of authentic content from real consumers

The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their purchasing decisions, but only 9% say the same for content produced by influencers, according to new research.

Social social media

Nationwide launches Alexa and Google Assistant skill to give house-hunting

August 18, 2021
Nationwide launches Alexa and Google Assistant skill to give house-hunting
Nationwide launches Alexa and Google Assistant skill to give house-hunting

Wavemaker and Nationwide Building Society have launched a new smart speaker campaign on Amazon Alexa and Google Assistant, giving local advice to house hunters.

Ads audio, financial services

DMA launches career personality quiz to boost student awareness

August 17, 2021
DMA launches career personality quiz to boost student awareness
DMA launches career personality quiz to boost student awareness

With GCSE results announced last week, Data & Marketing Association’s (DMA) Talent division has launched the ‘What Type of Marketer are You?’ quiz to highlight what types of careers the creative, data and marketing industries can offer.

Skills digital skills, DMA

AdBlock firm eyeo launches Trestle to connect brands to ‘hard to reach users’

August 17, 2021
AdBlock firm eyeo launches Trestle to connect brands to ‘hard to reach users’
AdBlock firm eyeo launches Trestle to connect brands to ‘hard to reach users’

Ad filtering firm eyeo, the company behind AdBlock Plus, has launched a new solution, Trestle which lets advertisers connect with 225 million users that it claims were were “never available before because of ad blocking”.

Ads adtech, advertising

Top tips: 7 reasons why hybrid events are taking the lead

August 10, 2021
Top tips: 7 reasons why hybrid events are taking the lead
Top tips: 7 reasons why hybrid events are taking the lead

Virtual events have given everyone a chance to socialise with loved ones during difficult times, but in a post Freedom Day world, there is a strong desire to return to physical events. To explain why hybrid events will evolve going forward, Kate Healy, founder of Virtually Together has shared her expertise.

Transformation digital skills

Dreaming of a normal Christmas? Brits start festive shopping early

August 10, 2021
Dreaming of a normal Christmas? Brits start festive shopping early
Dreaming of a normal Christmas? Brits start festive shopping early

There is greater consumer confidence in the return of the traditional Christmas, which could prompt people to start shopping sooner and spend more this festive season, according to new research.

E-commerce Christmas, ecommerce

Carex partners Manchester Airport with new ‘Get Moving Again’ campaign

August 10, 2021
Carex has struck a brand partnership with Manchester Airport as part of a ‘get Manchester moving again’ campaign.
Carex has struck a brand partnership with Manchester Airport as part of a ‘get Manchester moving again’ campaign.

Carex has struck a brand partnership with Manchester Airport as part of a ‘get Manchester moving again’ campaign.

Ads

Companies ‘investing less in paid search ads across the majority of industries’

August 10, 2021

Online media, higher education, and automotive industries are slowly pulling away from Google Ads and moving to other marketing channels, according to new research.

Search

Pizza Hut partners Contentsquare to boost customer experience

August 10, 2021
Pizza Hut is working with Contentsquare as the global restaurant chain looks to optimize it’s digital customer experiences.
Pizza Hut is working with Contentsquare as the global restaurant chain looks to optimize it’s digital customer experiences.

Pizza Hut is working with Contentsquare as the global restaurant chain looks to optimize it’s digital customer experiences.

Ads, E-commerce ecommerce
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