What features make people trust a website before buying?
An unhappy user will leave a website within 10 – 20 seconds if left dissatisfied – one of the key factors that determines whether a user stays on a website is if they believe it’s trustworthy.
Author: Robin Langford
KFC appoints Mindshare as retained media-buying agency
After a competitive pitch process, KFC has appointed Mindshare as its new UK media-buying agency.
How to set up the store to better catch insights on customer demographics
With Black Friday only just in retailers’ rear-view, they will be looking for new ways to develop a customer-led strategy that will drive purchases and customer satisfaction in equal measure. Nigel Ashman, President of ONVU Retail, looks at getting the most out of in-store analytics.
Chrimbo limbo: Advertisers should save some budget for post Xmas shopping frenzy
Brands are right to cash in on festive fever in the run up to Christmas, but new insights from eBay Advertising UK reveal an overlooked opportunity for advertisers to engage with time-rich consumers in the often-neglected ‘Chrimbo limbo’ period between Christmas and New Year’s Day.
SMP expands globally with new appointments
Shopper marketing specialist smp is expanding its global senior leadership line-up with the appointments of Jason Kidd and Glen Mellinger as client partners in its Dublin and San Francisco offices, respectively.
The year in review: 16 biggest digital trends of 2019
2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
The pampered consumer: How retailers can meet the demands of today’s customers
As technology evolves at lightning speed, people are becoming more demanding of their retail experience. Sean Rusinko, Global Director of Retail at Sitecore looks at how retailers can meet their most common demands?
Search trends for 2020: More clicks than ever as reviews win over shoppers
UK consumers are relying more on search when on the purchasing journey, with clicks on search up 20% in 2019 compared to 2018, according to new research.
Kinetic launches universal behavioural planning platform for OOH media
Outdoor ad agency Kinetic has launched a new behavioural audience planning platform, Journeys, in a bid to transform the campaign planning capabilities in OOH media.