Author: Robin Langford
Guest comment: Marketing will find a way…
In spite of the barriers, the adtech industry is finding ways around problems such as measuring online TV audiences, coping with the increasing complexities and restrictions of cookies and the shift to device ID audience measurement. Martyn Bentley, Commercial Director, UK at AudienceProject, looks at how tech innovation and collaboration is creating a window onto digital audiences.
Odd news: The 10 weirdest digital stories of 2019
From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.
UK competition watchdog warns Google and Facebook becoming too dominant
The Competition and Markets Authority (CMA) has said there is a “strong argument” for tougher regulation to cover the tech giants in the UK, as Google and Facebook are stifling competiton.
The 10 worst marketing fails of 2019: Area 51 aliens, lethal smoothies and competition calamities
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list
An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.
2020 for influencer marketing – the year it all changes?
Infleuncer marketing has boomed in recent years. But as brands and consumers get more savvy, what will the next decade hold? Adam Williams, CEO of Takumi, takes a look… It was a tricky start to the new year for Instagram and the influencer marketing industry. In January, the release of two high profile documentaries around … [Read more…]
Education technology trends for 2020: Using data to shape learning techniques
2019 has seen considerable change across the education sector, from changing Ofsted frameworks to growing teacher shortages and an increasing pace of technological change.
In-game advertising extends beyond casual games as developer confidence grows
Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.