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Author: Robin Langford

Food and grocery delivery apps continue to soar as lockdown eases

June 1, 2021
Food and grocery delivery apps continue to soar as lockdown eases
Food and grocery delivery apps continue to soar as lockdown eases

Despite lockdown restrictions being lifted worldwide, food and grocery delivery app use is still on the rise, according to new research.

Mobile mobile marketing

KitKat extends League of Legends esports sponsorship

June 1, 2021
KitKat extends League of Legends esports sponsorship
KitKat extends League of Legends esports sponsorship

Chocolate brand KitKat is extending and expanding its sprts partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues.

Ads FMCG

Twitter planning ‘Blue’ £2.49 subscription service

June 1, 2021
Twitter planning 'Blue' £2.49 subscription service
Twitter planning 'Blue' £2.49 subscription service

Twitter is planning a new subscription service which has started being listed on app stores, in an indication that the social media giant is preparing to trial the offering soon.

Social social media

The Rolling Stones release retro lyric videos for Jack Flash’s birthday

June 1, 2021
The Rolling Stones release retro lyric videos for Jack Flash’s birthday
The Rolling Stones release retro lyric videos for Jack Flash’s birthday

The Rolling Stones have released a new lyric video for their iconic 1968 single, Jumpin’ Jack Flash. To commemorate 53 years, both Jack Flash and its B-Side, Child Of The Moon, have been given a visual revamp.

Content music

AR in ecommerce: Snapchat links product discovery and purchase

June 1, 2021
AR in ecommerce: Snapchat links product discovery and purchase
AR in ecommerce: Snapchat links product discovery and purchase

Branded augmented reality tools can influence shopping behaviour and change the eCommerce process in a range of ways, according to new research released this week from SnapChat.

Ads gaming

Third of influencer marketers impacted by bot fraud

May 31, 2021
Third of influencer marketers impacted by bot fraud
Third of influencer marketers impacted by bot fraud

A third (33%) of influencers in the UK are impacted by fraud, with inauthentic follwers on comments that can skew their effectiveness, according new research.

Ads

Tappx launches contextual audiovisual advertising solution

May 31, 2021

Adtech firm Tappx has launched Contextualize-It – a contextual AdTech solution designed to analyze complex moving audiovisual content.

Ads advertising

Top White Goods brands: Hotpoint leads for online performance

May 31, 2021

New research by Good – a leading UK brand and digital consultancy – ranks the online performance of the top 12 UK White Goods brands Created in response to brands facing a tidal wave of data, but a lack of insight – the reports distil data into insightful, provocative and actionable triggers. Hotpoint tops the … [Read more…]

E-commerce ecommerce

Tackling the misalignment: How helping sales and marketing teams collaborate can increase business success

May 28, 2021
Tackling the misalignment: How helping sales and marketing teams collaborate can increase business success
Tackling the misalignment: How helping sales and marketing teams collaborate can increase business success

Systemic problems in the relationship between sales and marketing teams have always existed, but working under lockdown, these problems have only been exacerbated. Simon Johnson, UK&I General Manager at Freshworks looks at how better alignment could bring business success.

Ads advertising

Surge in wedding-related purchases as couples race to tie knot post-pandemic

May 28, 2021
Surge in wedding-related purchases as couples race to tie knot post-pandemic
Surge in wedding-related purchases as couples race to tie knot post-pandemic

Ahead of lockdown restrictions being set to lift in four weeks’ time, eBay Ads UK has released new insights suggesting that brands should expect a last-minute surge in wedding-related purchases as couples race to tie the knot.

E-commerce ecommerce
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