YouTube takes on Spotify with ‘Music Key’ subscription service
YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets.
Author: Editor
Google ad server outage: ‘Bannergate’ hits nearly 60,000 websites
In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers.
Online collaboration tools boost remote working
Companies are increasingly ditching email to working remotely and collaborating online, with 40% of companies having remote workers, according to a new survey.
Top tips: What content marketers need to know about SEO
In an ever-evolving search landscape, dominated by Google, SEO success rests on pursuing a content-centric approach. Sure, most will agree that non-content approaches/bad links still work, but for how long? Is it right to pursue a strategy that is unlikely to deliver future success or, even worse, have a negative impact on the good work … [Read more…]
Top tips: The great Christmas gift hunt – how marketers can get in on the action
The Christmas shopping spree means big business for online retailers, but how can they stand out from the crowd? Giles Longhurst, General Manager, Consumer Insight – Experian Marketing Services, looks at how ecommerce companies are battling for online visibility on Christmas gift search rankings.
Mobile search trends: How desktop and smartphone searches differ
Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research.
Taylor Swift Vs. Spotify: Is streaming killing or saving the music industry?
Taylor Swift is one of the biggest selling music artists on the planet right now- so last week when she decided to pull her entire back catalogue from Spotify, it sent shockwaves around the world. Is music streaming killing music by paying paltry royalties to artists, or is it saving a stagnating industry riddled with … [Read more…]
Top 5 trends that prove the ‘Golden Age of Digital Media’ is at hand
Digital media is still very much in its infancy, but change is in the air. David Lerman, Co-founder and CTO, Say Media explores five industry trends that signal that the ‘Golden Age of Digital Media’ is upon us.
John Lewis ad: Facebook video views catching YouTube
The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.
Right to reply: Yahoo’s BrightRoll gamble sends a powerful message to Google and Facebook
This week saw Yahoo buy BrightRoll for a hefty $640m, giving it control of the biggest video ad network in the US. Rami Brusilovsky, Director of Video Advertising at cross-channel ad platform dmg, comments on why the move should give Google and Facebook something to worry about.