Channel 4 debuts ad marketplace on cloud TV service ‘All 4’
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’.
Author: Editor
Top of the Christmas pops: John Lewis music Shazams down 35% on last year
John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But new research indicates that track requests on Shazam have fallen substantially this year.
Yahoo buys BrightRoll for $640m in video ad push
Yahoo has bought BrightRoll, giving the online media giant a programmatic video advertising platform as the firm continues its push for more ad dollars to compete with Google and Facebook.
Multi-screen trends: 40 somethings ‘more likely to second screen than youngsters’
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research.
Case study: Shreddies’ Nana interactive video campaign gets high engagement
To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the ‘Great British Nana Holiday’ series.
Online security trends: 1 in 5 still using bank password on other sites (infographic)
One in five Americans are still using their online banking password for different website accounts, despite U.S. citizens losing $1.6 billion to fraud last year.
Alibaba gets record $8bn sales on singles day
China’s online retail giant Alibaba says it has pulled in almost $8bn (£5bn) in sales from its annual ‘Singles’ Day’ shopping event.
Currency exchange site XE.com picks Exponential to monetise app
Currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal.
Ecommerce marketing in China: Making the most of ‘singles day’ (infographic)
This week saw the annual Singles Day take place in China, and retailers are eagerly anticipating the sales that are about to come through their websites. This infographic from Dyn looks at how brands can make the most of a day that celebrates the bachelor (or bachelorette) lifestyle…
Facebook Messenger app now reaches 500m users
Facebook’s controversial decision to spin off its messaging feature into a standalone app appears to have paid off big time, announcing that its Messenger app has hit 500 million monthly active users.