Waitrose crowdsources digital choir for Christmas campaign
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week.
Author: Editor
Chupa Chips turns to Instagram for Halloween adventure
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.
TGI Insights: Youth and spend during the Christmas holidays
More kids now want money rather than gifts for Christmas. Stephanie Keller, Kantar Media TGI, Senior Marketing Executive, explains why retailers should be aware of how to advertise to youths spending their own money post-Christmas.
Asda expands digital sales to Europe with HookLogic
UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to Boost Product Exposure for Brands.
Sky Italia moves 70% of brand ad budget to Turn programmatic marketing
Broadcaster Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding.
Twitter plans China expansion with Hong Kong office
Twitter plans to open offices in Hong Kong next year, as the social looks to rival the likes of Weibo in the hugely lucrative Chinese market.
Facebook adds Ebola donation button
Facebook has added an Ebola button to users’ profile pages to help people donate to charities fighting the disease.
UK expectations of marketing budget growth beat global predictions
UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group.
Click and collect ‘to boost high street sales this Christmas’- eBay
The typical British high street is set for a boost this Christmas as shoppers are poised to make three additional shopping trips each to collect parcels bought through Click & Collect services, according to new research from eBay.
Nando’s takes on Heinz Ketchup with first digital push for home sauces
Nando’s has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens.