Conversational advertising driven by the adoption of smart speakers and voice assistants is growing in popularity. Charlie Cadbury, CEO and co-founder of voice technology company Say It Now, looks at how conversational advertising works and the benefits it offers, such as frictionless transactions, lead generation, and brand experiences.
WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.
Social media influencers often use their platforms to promote new products, however new research from Trinity Business School reveals that using them to develop new products can ultimately make them much more successful.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]
This year saw many of us locked down at home for months. From the introduction of Zoom ‘Happy Hours’ to finally setting aside time to further our education and achieving our dreams, 2020 has pushed us to becoming more digitally grounded. Yuval Ben-Itzhak, President, Socialbakers provides a guide on what to expect in 2021, from … [Read more…]
Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
![The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]](http://www.netimperative.com/wp-content/uploads/2020/10/xinst-split-main.png.pagespeed.ic.wlWwNAG7yV.jpg)
![The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]](http://www.netimperative.com/wp-content/uploads/2020/10/700x292xinst-split-main.png.pagespeed.ic.-7al_Kan0v.jpg)
Being able to sell on social media is becoming more lucrative for businesses. This report investigates the gender split and pay gap for the most followed accounts on Instagram, looking at the top 100 influencers for each category.
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.