Conversational advertising driven by the adoption of smart speakers and voice assistants is growing in popularity. Charlie Cadbury, CEO and co-founder of voice technology company Say It Now, looks at how conversational advertising works and the benefits it offers, such as frictionless transactions, lead generation, and brand experiences.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]
This year saw many of us locked down at home for months. From the introduction of Zoom ‘Happy Hours’ to finally setting aside time to further our education and achieving our dreams, 2020 has pushed us to becoming more digitally grounded. Yuval Ben-Itzhak, President, Socialbakers provides a guide on what to expect in 2021, from … [Read more…]