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Guest comment: Conversational advertising is all just talk – isn’t it?

January 22, 2021 by Robin Langford
Guest comment: Conversational advertising is all just talk – isn’t it?
Guest comment: Conversational advertising is all just talk – isn’t it?

Conversational advertising driven by the adoption of smart speakers and voice assistants is growing in popularity. Charlie Cadbury, CEO and co-founder of voice technology company Say It Now, looks at how conversational advertising works and the benefits it offers, such as frictionless transactions, lead generation, and brand experiences.

Ads, Social advertising, social media

WhatsApp extends update deadline amid privacy concerns

January 18, 2021 by Robin Langford
WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.
WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.

WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.

Ads, Regulation social media, WhatsApp

Attractive social media influencers ‘can hinder the success of products they promote’

January 13, 2021 by Robin Langford
Attractive social media influencers 'can hinder the success of products they promote'
Attractive social media influencers 'can hinder the success of products they promote'

Social media influencers often use their platforms to promote new products, however new research from Trinity Business School reveals that using them to develop new products can ultimately make them much more successful.

Social social media

The year in review: The digital trends that shaped 2020

December 18, 2020 by Robin Langford
The year in review: The digital trends that shaped 2020
The year in review: The digital trends that shaped 2020

From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]

Ads, Content, E-commerce and E-retailing, Social media, Video, Viral advertising, content, ecommerce, social media

Guest comment: Social media marketing trends for the year 2021

December 18, 2020 by guest columnist
Guest comment: Social media marketing trends for the year 2021
Guest comment: Social media marketing trends for the year 2021

This year saw many of us locked down at home for months. From the introduction of Zoom ‘Happy Hours’ to finally setting aside time to further our education and achieving our dreams, 2020 has pushed us to becoming more digitally grounded. Yuval Ben-Itzhak, President, Socialbakers provides a guide on what to expect in 2021, from … [Read more…]

Social social media

Facebook hits number one for mobile app advertising

October 15, 2020 by Robin Langford
Facebook hits number one for mobile app advertising
Facebook hits number one for mobile app advertising

Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.

Social social media

The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]

October 14, 2020 by Robin Langford
The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]
The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]

Being able to sell on social media is becoming more lucrative for businesses. This report investigates the gender split and pay gap for the most followed accounts on Instagram, looking at the top 100 influencers for each category.

Social social media

Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT

October 13, 2020 by Robin Langford
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT

The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.

Ads, Content, Social media advertising, social media

Social media fail: PureGym sorry for ’12 years of slave’ workout

October 6, 2020 by Robin Langford
Social media fail: PureGym sorry for '12 years of slave' workout
Social media fail: PureGym sorry for '12 years of slave' workout

PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.

Ads, Social media advertising, digital marketing, social media

Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign

September 28, 2020 by Robin Langford
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign

Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.

Content, FMCG digital marketing, FMCG digital marketing food and beverages, Social digital marketing, FMCG, social media
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Recent Posts

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