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mobile marketing

UK Govt now building second Covid-19 contact tracing app with Apple and Google

May 11, 2020
UK Govt now building second Covid-19 contact tracing app with Apple and Google
UK Govt now building second Covid-19 contact tracing app with Apple and Google

The UK government is building a second smartphone app to track the spread of COVID-19, after the first app currently being tested in the Isle of Wight faced criticism over its effectiveness.

Mobile app, mobile marketing, Privacy

O2 and Virgin Media merge to create £31bn telecoms giant

May 7, 2020
O2 and Virgin Media merge to create £31bn telecoms giant
O2 and Virgin Media merge to create £31bn telecoms giant

The owners of Virgin Media and O2 have confirmed a £31bn merger to create a new “national champion” to challenge BT and Sky in the UK.

Ads, Mobile mobile marketing

Ogury launches ‘Video Chooser’ interactive ad format for mobile

April 29, 2020
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.

Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.

Mobile mobile marketing

UK Govt to launch contact tracing app to fight Coronavirus spread

April 15, 2020
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister

The UK government is launching a contact-tracing app to track the spread of coronavirus, letting users self-report if they develop symptom and alert anyone who’s been in their vicinity before the symptoms manifested, in a bid to halt the spread.

Mobile, Regulation apps, mobile marketing, Regulation

Apple and Google join forces for contact tracing tech

April 15, 2020
Apple and Google join forces for contact tracing tech
Apple and Google join forces for contact tracing tech

Apple and Google have announced they are working together to create contact tracing technology aimed at slowing the spread of coronavirus.

Mobile digital data, mobile marketing

Google overtakes Facebook for mobile app advertising

April 1, 2020
Google overtakes Facebook for mobile app advertising
Google overtakes Facebook for mobile app advertising

Google has overtaken Facebook for the first time for the quantity and quality of app downloads driven by its advertising.

Mobile Google, mobile marketing

Microsoft buys Affirmed Networks to boost 5G

March 27, 2020
Microsoft buys Affirmed Networks to boost 5G
Microsoft buys Affirmed Networks to boost 5G

Microsoft has bought Affirmed Networks, a company that provides networking solutions for telecom operators, with a ficus in 5G and edge computing.

Mobile mobile marketing

More games, less travel: How the Coronavirus is transforming mobile app behaviour

February 20, 2020
More games, less travel: How the Coronavirus is transforming mobile app behaviour
More games, less travel: How the Coronavirus is transforming mobile app behaviour

As the coronavirus continues to send tremors through the business and travel sectors globally, new data has shown a major drop in downloads, bookings and revenue on travel apps following the outbreak.

Mobile apps, Asia Pacific, digital trends, global, mobile marketing

Airship buys Apptimize to boost mobile testing for clients

August 28, 2019

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.

Ads, Mobile apps, email, marketing, mobile marketing

Summer sales: 5 ways to make shoppers stay and spend up

August 31, 2018

As stores clear out their summer stock ready for autumn, competition is fierce. Steve Richardson, UK & MEA Director at ShopperTrak, looks at what can retailers do to stand out and generate as many conversions as possible.

E-commerce Amazon, analytics, local, marketing, mobile marketing
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