While at this year’s Mobile World Congress, mobile network giffgaff spoke to technology experts from around the world about what they think the future of mobile usage will look like.
David Muhle, VP Sales and Channel for EMEA, Ooyala looks at the rise of holistic advertising for more effective video advertising decisions.
Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.
Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report.
Mobile video platform LoopMe is now integrated with adsquare, a mobile data exchange, following successful campaign collaboration with Ad Tech unit, Cadreon.
The mobile phone is now used more on Christmas than at any other time of the year, with two out of three transactions completed on a smartphone, according to new research looking into festive shopping trends.
Most large UK retailers are continuing to face difficulty in delivering a consistent omnichannel experience, with almost three-fifths (59%) unable to link in-store sales to online activity and nearly two-fifths (38%) failing to offer consistent pricing across all channels, according to a study of multichannel retailers by RetailMeNot.
The Super Bowl 50 saw a 21% year-over-year increase in app activity during the game, with Beyonce’s two-minute guest appearance during the halftime show generating the most mobile buzz, according to new research.
Digital marketers are increasingly responsible for IT purchasing decisions- but cloud-based marketing services are cutting IT out of the purchasing cycle. Campbell Williams, Group Strategy and Marketing Director, Six Degrees Group looks at how marketers can work successfully with their IT colleagues to deliver the best campaigns.