LoopMe and adsquare combine AI and location data for mobile video marketing
Mobile video platform LoopMe is now integrated with adsquare, a mobile data exchange, following successful campaign collaboration with Ad Tech unit, Cadreon.
mobile marketing
Festive shopping trends: Christmas day is now UK’s busiest mobile shopping day
The mobile phone is now used more on Christmas than at any other time of the year, with two out of three transactions completed on a smartphone, according to new research looking into festive shopping trends.
Half of large retailers “failing to connect in-store and online shopping experience”
Most large UK retailers are continuing to face difficulty in delivering a consistent omnichannel experience, with almost three-fifths (59%) unable to link in-store sales to online activity and nearly two-fifths (38%) failing to offer consistent pricing across all channels, according to a study of multichannel retailers by RetailMeNot.
Beyonce helps smartphone usage skyrocket during Super Bowl 50
The Super Bowl 50 saw a 21% year-over-year increase in app activity during the game, with Beyonce’s two-minute guest appearance during the halftime show generating the most mobile buzz, according to new research.
Guest comment: The blurred lines of digital marketing and tech
Digital marketers are increasingly responsible for IT purchasing decisions- but cloud-based marketing services are cutting IT out of the purchasing cycle. Campbell Williams, Group Strategy and Marketing Director, Six Degrees Group looks at how marketers can work successfully with their IT colleagues to deliver the best campaigns.
Papa John’s gets ‘hyper local’ for mobile marketing campaign
Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting.
Mobile app marketing: Cost-per-loyal user ‘crosses $4 milestone’
It’s getting more expensive to advertise on apps, with app download volumes and marketing costs continuing to rise as brand marketing spend migrates to mobile, according to new research.
iPhone 6s sales one week on: Lagging behind last year’s model
A week on from the latest iPhone launch, how are adoption rates faring? New research looks at usage rates over the weekend.
Pinterest ramps up ecommerce capability with buy it button
A new feature from Pinterest moves them further in to the mobile commerce space competing with the likes of Amazon and Etsy. Pinterest and their ecommerce partner, Shopify, have introduced ‘buyable pins’. These allow a visitor to buy a product while viewing an image on the Pinterest iOS app. A ‘buy it’ button appears next … [Read more…]
Johnnie Walker “smart bottle” knows when you’ve opened it
Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has been opened, allowing a personalized conversation to continue between the brand and the … [Read more…]