Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.
Snapchat has seen strong increases in both usage and revenue throughout the first quarter of 2021 as the social media pioneer looks to take on larger rivals Instagram and TikTok.
Global ad spend grew 60% in Q1 this year versus the same period in 2020, signalling that brands are investing heavily despite the ongoing impact of the pandemic.
LinkedIn has launched new features to help marketers, creators and freelancers promote their brands and businesses.
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
Global social media ad spend doubled during the holiday peak in 2020 compared to 2019 and continues to climb into 2021, according to new research.
The data privacy watchdog in France has opened an investigation into alleged privacy breaches on the popular Clubhouse app. Satnam Narang, Staff Research Engineer at Tenable looks at the implications for the audio-based social media platform.
Donald Trump plans to launch his own social media platform, months after being banned from Twitter and Facebook, it is claimed.
While Facebook had the most successful advertising (43%), it also had the most annoying ads (41%), according to new research.
Reddit has established a new enterprise partnership agreement with Omnicom Media Group (OMG), the first pact of its kind for the social forum.