German ad firm teams up with AudienceScience
Germany’s largest targeting alliance is working with to develop proprietary products based on AudienceScience
media
One device to rule them all- Are tablets taking over media consumption? (Infographic)
The rise of tablets is eating into the consumtion of other devices, with Laptops, books and desktop PCs being the biggest casualties, according to this new infographic.
Customers ‘want businesses to be multi-channel’
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.
Customers 'want businesses to be multi-channel'
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.
Consumer trust in online, social and mobile advertising grows
Most consumers (92%) trust ‘social recommendations’ above all other forms of advertising, representing an 18% increase in 2007, according to new research.
Premier League app offers two decades of football history
The Premier League is commemorating its 20th anniversary with the launch of the Premier League 20 Seasons App for iPhone, iPad and iPod touch, featuring 100 of the top moments from the past two decades of top flight English football.
Huffington Post becomes first blog to win Pulitzer Prize
In landmark moment for the digital publishing sector, AOL’s The Huffington Post has become the first blog to win the prestigious Pulitzer prize in the US.
DG and MediaMind partner 24/7 Media to simplify online ad process
Ad management platform DG has struck a partnership with MediaMind and 24/7 Media, WPP’s marketing technology company.
Infographic: China- The biggest online population… and growing
A staggering 1 in every 5 people online are from China, and there is still plenty of room for growth amongst its 1.3 billion plus citizens, according to new data.
Top 10 TV advertisers in the US
TV adspend in the US rose by 2.4% last year, with Procter and Gamble, AT&T and General Motors the biggest spenders, according to research.