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marketing

Digital skills gap: UK universities failing students and tech businesses

March 27, 2017

New research has exposed how Britain’s university system is outdated and not fit for purpose, with 48% of graduates lacking skills to secure some of the country’s most sought after jobs within the tech and marketing industries.

News government, marketing, media, security, technology

Beyond Awareness: Video’s Growing Role in Ecommerce Engagement and Conversion

March 24, 2017

Build a superior on-site video experience and reap the rewards as an e-retailer. In the second of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how the right type of video content can sustain shoppers’ interest, increase engagement and turn browsers into buyers.

E-commerce, Video brands, comScore, content, ecommerce, marketing

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

March 23, 2017

Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.

Ads, Content advertising, analytics, brands, marketing, mobile marketing

Mother’s Day shopping trends: spa treatments and flowers lose out to household appliances

March 23, 2017

With Mother’s Day fast approaching, new research unearths some surprising results about online gift shopping habits, indicating that luxury items don’t top the search list and it turns out mums aren’t putting their feet up, even on Mother’s Day…

E-commerce advertising, brands, marketing, retail, Search

6 Pinterest hacks to grow your business [INFOGRAPHIC]

March 22, 2017

Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.

Ads, Content, Social content, ecommerce, images, infographic, marketing

Mars “emotions” study shows which ads sell with 75% accuracy

March 22, 2017

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

Ads, Content, Video advertising, analytics, brands, marketing, media

LinkedIn revamps Sales Navigator to help businesses boost contacts

March 22, 2017

LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise.

Ads, Social content, marketing

Top 10 UK online retail searches in UK: “Washing machine” leads the way

March 21, 2017

Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research.

E-commerce, Search brands, Christmas, ecommerce, marketing, media

Location drives marketers’ shift from demographic to contextual insights

March 21, 2017

Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research.

Ads, Content advertising, brands, demographics, digital marketing, marketing

Majority of marketers “not confident they’ve sussed mobile”

March 17, 2017

The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report.

Mobile apps, brands, content, marketing, mobile marketing
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