Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.
Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm; Pinterest.
Pinterest describes itself as “a place to discover ideas for all your projects and interests, hand-picked by people like you” and can be described as a visual bulletin board to bookmark inspiration, articles, images, tips and products.
Not only a photo-sharing website with 150 million monthly users, Pinterest is now a strategic marketing tool. Follow the perfect Yotpo strategy to harness the platforms ability to generate interest to your business:
Pinterest Hack #1: Make Your Pins Buyable!
93% of users use the platform as an inspirational tool to plan purchases, and the AOV (Average Order Value) of Pinners is higher than every other major social media channel, at a whopping $50.
If you are an eCommerce company, you need to give your customers the chance to purchase your products through all channels where you interact with them. This is crucial for success, increasing both traffic and revenue. You need to consider if the customer cannot buy product through you, they will go to another provider.
Pinterest Hack #2: Leverage User-Generated Content.
Pinterest is the perfect platform for allowing customers to express gratitude by curating user-generated photos, reviews, and content of your products or services – and sharing this with other users. Seeing customers actually enjoying the products you sell should be the end-goal for all eCommerce companies.
Utilise reviews and images that come straight from your shoppers. Your overall brand image, (the general impression of you held by real or potential consumers), will benefit from this personal touch and increase brand loyalty (the consumer will continue to buy from you rather than your competitors).
Pinterest Hack #3: Engage Customers With a Contest.
Pinterest users are some of the most engaged and active social users online. Promotional giveaways are a great way to increase engagement and create buzz around your business or brand. Think of these promotions as free press and as an investment, they will boost your brand recognition generating thousands of comments, entries and followers.
Who doesn’t love a good contest?
Pinterest Hack #4: Don’t Forget About the Guys.
Men and shopping are two words that typically do not go well together. But with that in mind, men have quickly become the fastest-growing user demographic on Pinterest. These guys are using the platform more than reading Sports Illustrated and GQ combined.
By changing the game and using this effective hack in your own business marketing strategy you can reach an audience that others may not necessarily think of. Talk about an untapped market!
Pinterest Hack #5: Use Keywords That Will Resonate.
The words you see across the web in blog posts to product descriptions have all been chosen purposefully, they are no accident. Specifically chosen to target the most suited audience possible and draw in users based on their interests. On Pinterest, keywords ensure you can be found easily; remember relevancy is key.
SEO (Search Engine Optimization) is a marketing tool that most companies don’t necessarily utilise as an eCommerce resource. With SEO you can optimise keywords in hashtags, pin descriptions and even your URL.
Pinterest Hack #6: Start and Collaborate in Group Boards.
Group boards are a feature on Pinterest that allows for other pinners to contribute their own content to your communal board. By including this easy growth hack as part of your own strategy you can endlessly reach out to thousands of users and potential customers.
This is a great tool that encompasses several areas including user-generated content, customer engagement, and SEO. Let others contribute Pinterest content and let your products drive engagement, acting as free visual marketing.
You can utilise Yotpo’s 6 Pinterest marketing hacks to increase and improve your current identity on the platform. The potential is enormous, and with these ingenious tools the engaged Pinterest audience will help you soar above your competition.
Just remember to make your pins buyable, use keywords and please, don’t forget about the guys!
When users click on the hacks below, they will get more information on how to implement them:
- Make your pins buyable
- Leverage user-generated content
- Engage customers with a competition
- Don’t forget to market to males
- Use keywords that resonate
- Start up and collaborate on group boards