‘Learning’ search engine recommends products to web users
SLI Systems has added a Learning Recommendations tool to its site search system, letting advertisers offer product suggestions based on onsite behavior.
marketing
3 major food brands turn to digital in cost cutting drive
A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report.
Right to reply: Tackling retailers reliance on ‘dumb discounting’
Over the weekend, the Institute of Promotional Marketing released new figures showing that retailers are still overly reliant on discounting strategies, with £40.4bn being spent price cut promotions per year (as against £14.4bn on value-added promotions). Gideon Lask, CEO and Founder of Buyapowa, tackles the problem of ‘dumb discounting’.
Sizmek unites social media buyers for ad standards
Sizmek (formerly known as DG MediaMind) has launched Social Connect, an initiative to encourage closer cooperation with strategic social media technology companies in order to foster the growth of social media advertising.
Unilever ties with WPP for multi-channel shopper marketing tools
WPP has struck a deal with Unilever in the US, that will see the ad giant provide customised shopper marketing tools for the FMCG brand.
80% of small businesses ‘turning to social media’ for leads
Of the 81% of small- and medium-size businesses that use social media, 94% use it for marketing purposes, according to a new study.
Philippines digital marketing industry worth $179m by 2016
The Philippine digital marketing industry is estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to new data.
InMobi debuts interactive video ad platform
InMobi has launched multiple video ad formats designed to create interactive ads that it clsaims can increase engagement by five times.
UK mobile users ‘spend £200’ per year on their smartphones
New research released today has revealed how mobile shopping is taking off among UK consumers: four out of ten smartphone owners (42%) have bought something on their phones – and they spent an average of £199 over 2013.
How many of Facebook’s ‘likes’ are still fake? (video)
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels.