Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below.
Here are the top digital marketing data and case studies that caught our eye.
Taxi app Hailo has appointed Gary Bramall as its Global Chief Marketing Officer as the taxi app continues to expand globally.
eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format.
As the Fashion Week frenzy dies down in London, Carol Rashti, Marketing Director, Rakuten Marketing, discusses some of the prevalent digital trends of last week, and how they can be translated from the catwalk to the high street by marketers.
Finding a compelling reason for customers to engage with your business via smartphones offers a huge (and low cost) way of getting swathes of valuable insights. Mark Penson, CMO of Survey Anyplace, looks at four ways to use customers’ mobile devices to improve your bottom line.
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research.
Age is no predictor of digital behaviour, with factors such as economic clout and cultural characteristics giving away far more clues to advertisers looking to target audiences, according to new research.
Word-of-mouth marketing online is not just reserved for ‘cool’ brands like Nike or Coca-Cola. Even relatively mundane household cleaning brands can create social media buzz- as shown by this 2011 campaign from Dettol in China that targeted mothers.
A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new research.