The UK’s first virtual reality-powered game experience will launch in Leeds next month when a leading escape game company unveils the Hyper Reality Experience, the first in a series of centres to be launched in British cities.
The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.
Mobile messaging app LINE has launched a cloud AI assistant called “Clova” at the Mobile World Congress in Barcelona, Spain.
Global media agency Carat has analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement being made on 26th February. This has involved aggregating data from Twitter (from the month of February) to understand the public’s favourites to win (and least favourites).
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.
There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research.
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.
Food product quality and good service are a bigger factor than price for UK shoppers, according to a new report.
By focussing on millennial shoppers UK retailers are failing to connect with the more affluent over 55s, according to a new report.
Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.