Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.
Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research.
Over three quarters of marketers (76%) depend on peak retail periods to drive revenue, but most drown in content management demands due to over reliance on dating marketing technology integration, according to new research.
Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries.
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