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global

Global digital trends in 2017: Half the world now owns a smartphone

February 9, 2017

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.

Ads, Content, E-commerce, Mobile, Search, Social, Video digital trends, Europe, global, media, smartphones

Ad blocking goes mobile: 615m devices blocking ads worldwide

February 7, 2017

Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research.

Ads, Mobile, Regulation advertising, China, content, demographics, global

Lego overtakes Ferrari as the world’s most powerful brand

February 6, 2017

Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful, according to new research.

Uncategorized advertising, Apple, brands, Facebook, global

Most marketers “miss sales due to dated marketing technology”

February 6, 2017

Over three quarters of marketers (76%) depend on peak retail periods to drive revenue, but most drown in content management demands due to over reliance on dating marketing technology integration, according to new research.

Ads Amazon, brands, content, ecommerce, global

ATTRAQT buys Fredhopper to boost “visual merchandising” ecommerce tech

February 2, 2017

ATTRAQT Group plc has conditionally agreed to acquire European onsite search, navigation and merchandising software provider Fredhopper, for £25m.

E-commerce Asia Pacific, content, ecommerce, Europe, global

Data becoming indispensable to marketers around the world- report

February 1, 2017

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries.

Ads, Content advertising, analytics, brands, global, marketing

4 global search trends: US paid search reverses downward trend to rise 15%

January 31, 2017

US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research.

Ads, Search global, Google, marketing, Search

UK adspend up 4.2% after Brexit vote

January 27, 2017

UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research.

Ads adspend, advertising, agencies, Europe, global

Are you a strategic, specialised and creative marketing professional? So is everyone else

January 26, 2017

LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”.

Ads, Content global, marketing, Twitter, UK

Retailers have “lost touch with baby boomers”

January 25, 2017

By focussing on millennial shoppers UK retailers are failing to connect with the more affluent over 55s, according to a new report.

E-commerce brands, global, local, marketing, retail
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