Productivity is king? New study reveals workplace creativity shortage
New research reveals a global creativity gap in five of the world’s largest economies, according to new research.
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Mobile marketing trends- demand for location-based services rise
There is a growing demand for location-based mobile services worldwide, with the likes of check-ins and mobile maps being the most demanded features for technology on the move, according to new research.
smartclip takes video ad platform to Australia
smartclip is to launch into Australia, five months after announcing that it had acquired Adconion Media Group.
Coca-Cola runs social media campaign on Spotify’s Facebook pages
Coca-Cola has struck a promotional partnership with music streaming service Spotify, that will see the beverage giant run a social media campaign on its Facebook pages.
Size matters: Large ads ‘boost brand awareness’
The new crop of large display ad formats, such as ‘Billboard’ and Wallpaper’ are outperforming standard banners such as MPUs, according to new research.
Consumer trust in online, social and mobile advertising grows
Most consumers (92%) trust ‘social recommendations’ above all other forms of advertising, representing an 18% increase in 2007, according to new research.
Premier League app offers two decades of football history
The Premier League is commemorating its 20th anniversary with the launch of the Premier League 20 Seasons App for iPhone, iPad and iPod touch, featuring 100 of the top moments from the past two decades of top flight English football.
Honda picks LBi for digital marketing drive
Honda Motor Europe has appointed global marketing and technology agency LBi to revamp its online customer experience across multiple European territories.
How coffee drinking habits differ around the world
As branches of global coffee house chains become a permanent fixture in even the most far-flung corners of the world, research from Kantar Media’s Global TGI looks at coffee consumption in different countries.
AP woos digital publishers with online video platform
The Associated Press has launched AP Video Hub, a global online video news platform, in a bid to attract online news publishers and portals to its services.