Twitter adds group messaging and video features
Twitter is adding group messaging and video chat to its social network, letting users to direct message up to 20 people at once.
WeChat tests ads: Coke and BMW first to sign for Chinese WhatApp rival
WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China’s most popular social networking app explores ways to monetise its huge user base.
The battle for consumer data: Facebook beating Google for social logins
Facebook is leading the race to own customer identity, accounting for more than 60% of all social logins, as the social network and Google look to boost their consumer data.
Facebook user trends: 75% of audience from mobile by 2018
Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.
Snapchat ads costs $750,000: Are they worth it?
Running an ad on Snapchat, the self-destructing messaging service that’s hugely popular with teens, costs a massive $750,000 a day, according to a new report.
WhatsApp lands on desktop PCs for first time
WhatsApp is now available for desktop PCs for the first time, as the world’s most popular messaging app looks to expand its users base.
Top tips: The art and science of building virally aware websites
Creating ‘viral content’ has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say Media looks at the opportunities of harnessing the power of … [Read more…]
Top tips: Big Data in a mobile world- Shop floor decision making
Retailers are embracing big data, yet there is limited connection between these innovative ideas and the real time experience in each store. Despite clear changes in behaviour and attitudes, the retailer is still second guessing the customer’s expectations. Matthew Napleton, Marketing Director at Zizo. Explains why retailers need to get real-time data onto the shop … [Read more…]
Facebook opens up artificial intelligence technology to boost development
This is the test excerpt
Sunderland AFC debuts social media hub for fans
Sunderland AFC has become the latest Barclays Premier League club to expand its social media network to encourage more football fans to interact with its official website and social feeds.