Adobe takes on Salesforce with social analytics tools
Adobe has launched Adobe Social, an analytics tool designed to helps users measure and understand the return on investment they get from their social media campaigns.
digital marketing
Blogger reviews in social media marketing – Samsung breaks regulations?
Samsung may be the latest multinational to break digital marketing regulations by trying to manipulate blogger reviews in social media marketing through secret payments to bloggers. Positive ratings and reviews have a big impact on sales, but many brands are forgetting both regulations and common sense.
Google axes TV ads division, focuses on mobile and video
Google has shut down its television advertising business, saying that it will focus instead on enhanced online and mobile opportunities for video ads.
Case study: Louis Vuitton explains ‘The Art of Packing’
This interactive ad from Louis Vuitton makes smart use of the brand’s luxury image, targeting high-end shoppers ahead of the holiday season. But why was it developed in Flash, alienating affluent iPhone and iPad users? This case study looks at the pros and cons of the fashion brands latest foray into digital marketing.
Reckitt Benckiser picks Syncapse to manage social media for 20 brands
Reckitt Benckiser has hired Syncapse to manage the global social media presence of its 20 brands including Clearasil, Durex and Lysol.
Right to reply: Gmail in Google search results- Marketers will have a data gap to plug
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. According to Adam Bunn, Director of search engine optimisation (SEO) at leading independent digital marketing agency, … [Read more…]
Top brown goods advertisers: Apple and Amazon dominate market online
Amazon UK was the most visible brown goods advertiser online whilst Apple remained the most visible website for brown goods-related searches, according to new research.
Guest comment: Data model for the digital world
The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things. However an organisations data is ultimately structured, to … [Read more…]
‘Olympictures’ rewards London 2012 snappers with prizes
A Manchester-based digital marketing agency is offering prizes in an Olympics-based photo competition.
SEO salary survey: Pay benchmarks for search marketing professionals
The best salaries for search engine optimisation professionals can be found in Brighton, according to a new UK poll.