Vodafone has launched ‘Business Unusual’, a weekly podcast series aimed at the start-up and scale-up business community, presented by Strictly Come Dancing presenter and radio personality Claudia Winkleman.
Digital scrapbook app Storychest is launching a new children’s initiative, helping families through lockdown to create diaries of their experience that will be shared with future generations.
Katharine Biggs, Content and Marketing Manager at parcelLab, offers insights from ‘The impact of Covid-19 on customer experience in retail’ whitepaper to outline the major differences between customer service and customer experience, and looks at how successful brands who have invested in CX have reaped a wealth of rewards.
Major multinationals are continuing to hold back advertising spend by six months with more than 40% deferring campaign spend according to new research.
The virus pandemic has changed marketing in the short term, but which changes will stick permanently? From chatbots and experience to attribution and remote working, Inken Kuhlmann-Rhinow – Marketing Director, HubSpot EMEA, looks at the way marketing trends will permanently change in a post-COVID world.
Workspace strategy firm Unispace has launched a new concept for workplace design that addresses the evolution of the workplace in a post-COVID-19 business landscape.
Microsoft is replacing up to 50 journalists and replacing them with AI robots designed to pick suitable news stories.
David McGeough – Director of International Marketing at Wrike – has over 20 years of marketing experience at some of the world’s leading technology companies. Having experienced the economic crises of the 1990s and the late 2000s over that time, the team at Netimperative caught up with him to find out more about how the … [Read more…]
This pandemic is the first worldwide crisis taking place in an era of ‘viral’ content sharing and accelerated marketing landscape. Katrina Russell, Project Director at Sign Salad, explores how specific brands, from Crocs to Oatly, have adapted key visual and language cues convey the changing cultural meanings of a brand’s values and build connections with … [Read more…]
Jennifer Quigley-Jones CEO and founder of YouTube Marketing agency Digital Voices looks at the best ways ecommerce brands can benefit from the huge rise in interest in online video.