Retailers: do you really know your CS from your CX?
![Retailers: do you really know your CS from your CX?](https://www.netimperative.com/wp-content/uploads/2020/06/katharyn-biggs.jpg)
![Retailers: do you really know your CS from your CX?](https://www.netimperative.com/wp-content/uploads/2020/06/katharyn-biggs.jpg)
Katharine Biggs, Content and Marketing Manager at parcelLab, offers insights from ‘The impact of Covid-19 on customer experience in retail’ whitepaper to outline the major differences between customer service and customer experience, and looks at how successful brands who have invested in CX have reaped a wealth of rewards.