UK ad spend hits four year high as digital dominates
Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research.
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Global web TV market ‘to grow fourfold’: Netflix, Amazon and YouTube lead the way
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Just 1 in 10 Brits could ‘live without broadband’
Only one in ten UK broadband users say they could live without access to the internet, according to 2,000 respondents surveyed by broadband, TV and mobile comparison site Cable.co.uk.
Multi-platform pays off: Brand ads get 60% uplift when seen across devices
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The five best Instagram Carousel ads (so far)
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.
Virtual Reality goes to Hollywood: Spielberg and Ridley Scott to make VR content this year
With Facebook’s Oculus Rift set for a consumer launch later this year, big name film directors are already working on new virtual reality content, according to news reports.