Rise of mobile ads “contributing to declining viewability levels”
The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.
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Facebook denies targeting “insecure teens” to boost ad clicks
Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.
Why VR is a game-changer for some, but still a bubble for most marketers
2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype? In a world of attention-deficit and media … [Read more…]
Apple slashes payments to affiliates for app sales
Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money from the practice as it hoped.
Digital video ads: Brands demand more options
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.
Distraction-on-Demand: Look who’s watching video at work
On average, distracted working people watch 23 mins of video, around 5% of their average working day, according to new research.
Brand Safety: The High Cost of Free?
With more than 1 billion average monthly visits and millions of video views per second, it is no wonder why brands look to use YouTube to build brand awareness – but at what cost? Mark Blair, VP of EMEA at Brightcove talks about the dangers of brands advertising appearing alongside controversial content and the growing … [Read more…]
Google makes bid for TV planning industry: DoubleClick now includes commercials
Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager.
Guest comment: Is Apple Pay about to kill the checkout?
As Apple Pay grows in popularity, could it spell the end of the checkout? Steve Borges, founder of Biglight, looks at the long lasting consequences that all online retailers need to take into account.
Interview with an influencer: Danny MacAskill on the process of working with major brands
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers lens, to understand what it takes in his point of view, what his expectations … [Read more…]