Blogger engagement service hits 1,000 members
A blogger engagement service which acts as a marketing tool for wide ranging brands is today celebrating its 1000th member sign up, signifying an audience of around five million reached.
brands
94% of consumers expect brands to offer click-to-call on search results
Nearly 19 out of 20 (94%) of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone, accordiong to a new poll conducted by Google.
Online reviews ‘boost business revenues by 40%’
Online reviews are having a significant impact on British businesses, with the potential to generate 40 per cent additional revenue each year – that’s according to a survey of over 2,000 UK consumers
Event report: The 4 biggest trends in media research
In the digital age, what measurements really matter to TV advertisers? A recent symposium attended by industry heavyweights looked at the changing face of media research, and the implications for advertisers.
Greggs launches loyalty app
High street baker Greggs has launched its new ‘Greggs Rewards’ mobile payment app designed to reward its customers for their loyalty.
Twitter revamps ad platform, ads cinema promotions
Twitter is rebranding its Ads API program on Twitter as the Twitter Marketing Platform Program, as part of a website revamp.
3 major food brands turn to digital in cost cutting drive
A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report.
Global mobile shopping trends: 15% more shoppers plan to go mobile in 2014
Over two-thirds (68%) of global mobile users have spent money via their mobile phone over the last year, with 83% planning to spend money on goods via their mobile phone in the next 12 months – a 15% increase on current levels, according to new data.
Usability of holiday sites: Virgin Holidays leads the way
According to a recent study by Google and Millward Brown Digital, holidaymakers are increasingly comparing before booking a trip. As part of their digital holiday hunt, they use a variety of devices turning looking for the next trip abroad into a multi-device experience. 67% of the users start a search on their mobile phone, keep … [Read more…]
Rubicon Project expands to Japan
Real time bidding platform Rubicon Project has further expanded its international operations into Japan with the opening of an office and data centre in Tokyo to help better service buyers and sellers in the region.