A blogger engagement service which acts as a marketing tool for wide ranging brands is today celebrating its 1000th member sign up, signifying an audience of around five million reached.
The service, which is the brainchild of digital content specialist Strategy Internet Marketing has been utilising the brand awareness power of bloggers and online publishers since it launched the service last year, and believes they play a key role in producing an effective digital marketing strategy.
The agency developed the service in response to the increasing influence of blogs and social media on purchasing behaviours, and feels its success is due to pairing the right bloggers with brands and their propositions of real interest to them. This comes from an inherent understanding of what bloggers want, as Sarah Moore, Strategy’s blogging engagement manager explains,
“As bloggers and social media enthusiasts ourselves, we understand what our members are looking for when they sign up to a service like Blogging Edge. This background is advantageous as we’ve all experienced enough poor, impersonal approaches to know how to communicate with our members and get the best out of each brand/blogger partnership”.
Blogging Edge has a broad client list ranging from plus size retailers to parenting and lifestyle brands, and even the property market. eMoov, the UK’s largest online estate agents, backed by Dragon’s Den star James Caan, hired Blogging Edge to help spread awareness of their growing brand last year, through a programme of blogger-focused competitions.
Moore continues, “As the digital marketing landscape continues to shift towards the importance of social interaction and personalised search, the grass roots approach that bloggers and online influencers offer to brands should not be ignored. Blogging Edge’s increasing membership figures prove that bloggers are eager to work with their favourite brands and offer a platform for new and established brands alike to connect with their target audience.”