Marketing luxury goods to China: High street lags behind online experience
The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.
brands
Snapchat debuts TV-style ratings with Nielsen deal
Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender.
Top data marketing tips: Putting customers at the heart of campaigns
Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.
What 2017 holds for customer experience: big data and the rise of immersive personalisation
As we start the new year, Gagandeep Gadri, VP, Head of Customer Experience & Analytics, Capgemini Consulting UK looks at how retailers, brands and marketers will look to perfect the customer experience in 2017.
Google search results: Pinterest and Facebook “biggest gainers” while online publishers slump
Content from social media sites such a Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during 2016, while online publications saw a major decline, according to new research.
Retailers have “lost touch with baby boomers”
By focussing on millennial shoppers UK retailers are failing to connect with the more affluent over 55s, according to a new report.
AOL debuts self-serve TV ad-buying tool
AOL has launched a new self-serve TV ad-buying solution as part of their ONE platform.
New programmatic platform helps marketers target homemovers
Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million homemovers who are buying a house in the UK at any given time.
Google accused of “placing own search ads first”- report
Google is using its home advantage to place ads in top position on its search results, according to a new report.
New report reveals strategies of world’s most customer-centric brands
The world’s most successful retailers are those with a laser focus on their customers’ needs, according to customers surveyed in dunnhumby’s Global Customer-Centricity Index (CCI).